During this week all the lecturer are giving instructions and explanations about final assignment for the end of the first time Moodle.

Where marketing report refers to the assessments of the financial services company. I chose to take Lloyds Bank as the company to be analysed which specifically focus in the UK market. Therefore, research about macro, industrial industry of UK market is necessary as to support the content of the report. Additionally, internal analysis will also be concluded in this report. In terms of model / framework that being used in this report is SOSTAC Model.

 

Furthermore, in strategy moodle, MBA Global Finance Services students are required to create a report which contains environmental audit as well as the assessment of the company strategic directions that have been employed by the company recently. The report utilise Ansoff’s matrix to analyse the business strategic, then BCG Matrix to analyse the position of its SBU in the market, and lastly SAFS Framework are being used to analyse those strategies.

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